Build Positive Brand Awareness with The Next Gen
Our financial literacy platform engages kids and teens ages 8-18 with fun, dynamic, and practical financial education that builds trust and familiarity with your credit union. Every parent knows how quickly kids grow up, and today’s kids and teens will soon be tomorrow’s active banking members. Make sure your institution is their first choice.
Research shows that brand recognition can begin as early as age 3 and brand loyalty can form by age 7, which means the window to build trust with future members opens much earlier than most financial institutions realize. Credit unions that engage young learners now position themselves as the familiar, reliable choice long before those students open their first account.
KidVestors makes this early engagement not only possible but powerful. We give credit unions direct access to Gen Z and Gen Alpha exactly when they’re forming their financial identities. Whether they're cashing a first paycheck or preparing for life after graduation, KidVestors keeps your institution top of mind as the partner guiding their financial journey.
This is where credit unions shine. As community-rooted, mission-driven stewards of financial wellbeing, you’re uniquely positioned to foster financial readiness among youth. KidVestors strengthens that mission by helping young people build real financial autonomy through early lessons in budgeting, saving, spending, credit, investing, and entrepreneurship.
Engage the Next Generation Early: Reach young students who haven’t yet committed to a financial institution, positioning your credit union as their first choice when they’re ready to bank.
Connect with Parents: With 91% of parents wanting a youth account, partnering with KidVestors allows FIs to connect with parents who are key decision-makers.
Leverage Educational Resources: Credit unions can tap into KidVestors' fun, gamified financial education platform by co-branding or fully white labeling, providing value without heavy lift.
Boost Deposit Growth: Through KidVestors' "Earn While You Learn" feature, credit unions can see an increase in deposits from students as they engage with the platform.
Expand Reach Through Schools: KidVestors' relationships with schools amplify your credit union's visibility, helping to build future membership by staying top of mind for students.
Stay Relevant for Future Banking Needs: By partnering with KidVestors, your credit union can be the go-to choice when students are ready to open their first checking account, get a debit/credit card, or apply for a loan.
Track Your Impact
Access detailed reports and insights on demographics, lesson completion, pre and post assessments, rewards, confidence, and other key metrics.
Improve Brand Loyalty
Custom Branding
Co-branded with your institution’s logo to boost visibility, build trust, and strengthen brand loyalty—while increasing brand exposure to Gen Z, Gen Alpha, and Millennials.
Interactive Learning
Our gamified platform delivers holistic, standards-aligned financial education for ages 8–18, powered by cash and stock rewards to keep students engaged and excited to learn.
Early Engagement
Money habits are formed by age 7, yet the average credit union member or community bank customer is over 50. Attracting the next generation starts with early engagement—and that’s where KidVestors comes in.
How KidVestors Can Help You Reach
Your Social Impact Goals
Rewards That Engage
Holistic & Culturally Responsive
Education
Not only do we offer a seamless educational user experience, KidVestors' monetary reward system incentivizes student engagement, enhancing learning outcomes and long-term relationships with our financial institution partners.
We go beyond standards-aligned topics like budgeting, saving, and credit by also teaching investing and entrepreneurship through a culturally responsive, engaging approach. Our interactive lessons, simulations, and real-life scenarios make financial learning fun and relatable.
Insights That Matter
Stay compliant while tracking insights, measuring impact, and driving growth—all from our easy-to-use portal. It’s your one-stop shop for financial education and community engagement.
Empower Your Community By Collaborating With KidVestors
73%
Of KidVestor students identify as Black, Hispanic/Latino, Asian, or Indian
Carrying out our mission of Financial Inclusion for All, we create culturally relevant content that resonates with diverse audiences.
60%
Of students are between 12-18 yo.
While we serve all students, we place special emphasis on preparing older students, closer to graduation, with practical tools and financial skills to ensure they are ready for the real world.
55%
Financial literacy improvement rates